Research Database
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The Importance of Framing for Communicating Risk and Managing Forest Health
Year: 2012
Despite the importance of effective communication about forest and fuel management, little is known about how best to frame information to facilitate public understanding and increase support. The results presented here indicate that framing a fuel management plan as necessary to restore "lost" forest health (as opposed to maintaining or improving forest health) will increase the willingness of individuals to support options that pose some likelihood of failure (i.e. risk). Strategic framing of communication for public audiences is necessary because of the common biases in judgment that can…
Publication Type: Journal Article
Communication of the Role of Natural Variability in Future North American Climate
Year: 2012
As climate models improve, decision-makers' expectations for accurate climate predictions are growing. Natural climate variability, however, poses inherent limits to climate predictability and the related goal of adaptation guidance in many places, as illustrated here for North America. Other locations with low natural variability show a more predictable future in which anthropogenic forcing can be more readily identified, even on small scales. We call for a more focused dialogue between scientists, policymakers and the public to improve communication and avoid raising expectations for…
Publication Type: Journal Article