Research Database
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Communicating with the public about wildland fire: A resource for practitioners to plan engagement strategies
Year: 2021
This infographic summarizes recommendations from a review of 32 research studies about communicating with the public about wildland fire and smoke
Publication Type: Journal Article
Communicating with the public about wildland fire preparation, response, and recovery
Year: 2021
This literature review synthesizes empirical research about wildland fire communication to provide practitioners, such as land managers, public health and safety officials, community groups, and others working with the public, evidence-based recommendations for communication work. Key findings demonstrate that it is important to recognize communication as a context-specific and dynamic process, not a linear pathway or prescription, or one-size-fits-all approach. We found that practitioners engaging in this work may be most effective when they get to know their diverse publics, engage in…
Publication Type: Journal Article
The Importance of Framing for Communicating Risk and Managing Forest Health
Year: 2012
Despite the importance of effective communication about forest and fuel management, little is known about how best to frame information to facilitate public understanding and increase support. The results presented here indicate that framing a fuel management plan as necessary to restore "lost" forest health (as opposed to maintaining or improving forest health) will increase the willingness of individuals to support options that pose some likelihood of failure (i.e. risk). Strategic framing of communication for public audiences is necessary because of the common biases in judgment that can…
Publication Type: Journal Article