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communication

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Themes and patterns in print media coverage of wildfires in the USA, Canada and Australia: 1986–2016

Year of Publication
2022
Publication Type

Background: Media wildfire coverage can shape public knowledge on fire-related issues, and potentially influence management decisions, so understanding the content of its coverage is important. Previous research examining media wildfire coverage has primarily focused on either a single fire or issue, and provides little insight about the range of wildfire-related topics discussed in the media.

Communicating with the public about wildland fire preparation, response, and recovery

Year of Publication
2021
Product Type

This literature review synthesizes empirical research about wildland fire communication to provide practitioners, such as land managers, public health and safety officials, community groups, and others working with the public, evidence-based recommendations for communication work. Key findings demonstrate that it is important to recognize communication as a context-specific and dynamic process, not a linear pathway or prescription, or one-size-fits-all approach. We found that practitioners engaging in this work may be most effective when they get to know their diverse publics, engage in honest and sincere relationship building, and communicate in ways that are locally and culturally relevant. This review offers recommendations from the academic literature for how and where to engage in communication about wildland fire and smoke from wildland fire. These recommendations are not intended to be a set of rigid prescriptions; rather, they are intended to provide a starting point for practitioners to think about the multiple ways to engage with the diverse groups with whom they work.

Bridging the divide between fire safety research and fighting fire safely: how do we convey research innovation to contribute more effectively to wildland firefighter safety?

Year of Publication
2017
Publication Type

Creating a safe workplace for wildland firefighters has long been at the centre of discussion for researchers and practitioners. The goal of wildland fire safety research has been to protect operational firefighters, yet its contributions often fall short of potential because much is getting lost in the translation of peer-reviewed results to potential and intended users.

Returning Fire to the Land—Celebrating Traditional Knowledge and Fire

Year of Publication
2017
Publication Type

North American tribes have traditional knowledge about fire effects on ecosystems, habitats, and resources. For millennia, tribes have used fire to promote valued resources. Sharing our collective understanding of fire, derived from traditional and western knowledge systems, can benefit landscapes and people.