Webinar Event from International Association of Fire Chiefs
Our mission in the fire and emergency services is "To Protect Lives and Property." However, our current fire service culture places more emphasis on what happens once 9-1-1 is activated and we are dispatched. In many cases, our intervention and mitigation efforts are not enough as lives and property are already being lost; here presents the paradox of saying one thing, but our actions say another. The best response we make is the one that never happens, but that isn't exciting or adrenaline filled. The fire and emergency services must find a way to prioritize prevention efforts to truly live up to our motto and mission of protecting lives and property.
This webinar will bring to light the possible reasons we have "cultured ourselves" as to being more reactive than proactive. Additionally, the importance of data research, collection, and analysis into this process will be discussed, as well as how it can be incorporated into a marketing plan of the organization to both internal and external stakeholders.
• Participants will analyze why the culture of the fire and emergency services is reactive versus proactive
• Participants will understand the importance of data in the fire and emergency services profession
• Participants will be able to identify potential marketing techniques to internal and external stakeholders for promotion of prevention
Billy D. Hayes, Chief Program Officer
National Center for Fire and Life Safety
To register, https://iafcevents.webex.com/mw3100/mywebex/default.do?siteurl=iafcevents